diff --git a/cmd/kperf/commands/runnergroup/run.go b/cmd/kperf/commands/runnergroup/run.go
index 2380071..5fc3f51 100644
--- a/cmd/kperf/commands/runnergroup/run.go
+++ b/cmd/kperf/commands/runnergroup/run.go
@@ -5,6 +5,7 @@ import (
 	"fmt"
 
 	"github.com/Azure/kperf/api/types"
+	"github.com/Azure/kperf/cmd/kperf/commands/utils"
 	"github.com/Azure/kperf/runner"
 	runnergroup "github.com/Azure/kperf/runner/group"
 
@@ -31,6 +32,10 @@ var runCommand = cli.Command{
 			// Right now, we need to set image manually.
 			Required: true,
 		},
+		cli.StringSliceFlag{
+			Name:  "affinity",
+			Usage: "Deploy server to the node with a specific labels (FORMAT: KEY=VALUE[,VALUE])",
+		},
 	},
 	Action: func(cliCtx *cli.Context) error {
 		imgRef := cliCtx.String("runner-image")
@@ -38,6 +43,11 @@ var runCommand = cli.Command{
 			return fmt.Errorf("required valid runner image")
 		}
 
+		affinityLabels, err := utils.KeyValuesMap(cliCtx.StringSlice("affinity"))
+		if err != nil {
+			return fmt.Errorf("failed to parse affinity: %w", err)
+		}
+
 		specs, err := loadRunnerGroupSpec(cliCtx)
 		if err != nil {
 			return fmt.Errorf("failed to load runner group spec: %w", err)
@@ -51,6 +61,7 @@ var runCommand = cli.Command{
 			kubeCfgPath,
 			imgRef,
 			specs[0],
+			affinityLabels,
 		)
 	},
 }
diff --git a/cmd/kperf/commands/virtualcluster/utils.go b/cmd/kperf/commands/utils/helper.go
similarity index 67%
rename from cmd/kperf/commands/virtualcluster/utils.go
rename to cmd/kperf/commands/utils/helper.go
index f73f0d9..66b950e 100644
--- a/cmd/kperf/commands/virtualcluster/utils.go
+++ b/cmd/kperf/commands/utils/helper.go
@@ -1,12 +1,12 @@
-package virtualcluster
+package utils
 
 import (
 	"fmt"
 	"strings"
 )
 
-// stringSliceToMap converts key=value[,value] into map[string][]string.
-func stringSliceToMap(strs []string) (map[string][]string, error) {
+// KeyValuesMap converts key=value[,value] into map[string][]string.
+func KeyValuesMap(strs []string) (map[string][]string, error) {
 	res := make(map[string][]string, len(strs))
 	for _, str := range strs {
 		key, valuesInStr, ok := strings.Cut(str, "=")
diff --git a/cmd/kperf/commands/virtualcluster/nodepool.go b/cmd/kperf/commands/virtualcluster/nodepool.go
index f1721b3..f42f01e 100644
--- a/cmd/kperf/commands/virtualcluster/nodepool.go
+++ b/cmd/kperf/commands/virtualcluster/nodepool.go
@@ -5,6 +5,7 @@ import (
 	"fmt"
 	"strings"
 
+	"github.com/Azure/kperf/cmd/kperf/commands/utils"
 	"github.com/Azure/kperf/virtualcluster"
 
 	"github.com/urfave/cli"
@@ -62,7 +63,7 @@ var nodepoolAddCommand = cli.Command{
 
 		kubeCfgPath := cliCtx.String("kubeconfig")
 
-		affinityLabels, err := stringSliceToMap(cliCtx.StringSlice("affinity"))
+		affinityLabels, err := utils.KeyValuesMap(cliCtx.StringSlice("affinity"))
 		if err != nil {
 			return fmt.Errorf("failed to parse affinity: %w", err)
 		}
diff --git a/manifests/runnergroup/server/templates/pod.yaml b/manifests/runnergroup/server/templates/pod.yaml
index 6676283..b04af05 100644
--- a/manifests/runnergroup/server/templates/pod.yaml
+++ b/manifests/runnergroup/server/templates/pod.yaml
@@ -4,6 +4,21 @@ metadata:
   name: {{ .Values.name }}
   namespace: {{ .Release.Namespace }}
 spec:
+{{- if .Values.nodeSelectors }}
+  affinity:
+    nodeAffinity:
+      requiredDuringSchedulingIgnoredDuringExecution:
+        nodeSelectorTerms:
+        - matchExpressions:
+  {{- range $key, $values := .Values.nodeSelectors }}
+          - key: "{{ $key }}"
+            operator: In
+            values:
+    {{- range $values }}
+              - {{ . }}
+    {{- end }}
+  {{- end }}
+{{- end }}
   containers:
   - name: server
     command:
diff --git a/manifests/runnergroup/server/values.yaml b/manifests/runnergroup/server/values.yaml
index 96272c0..fd028bb 100644
--- a/manifests/runnergroup/server/values.yaml
+++ b/manifests/runnergroup/server/values.yaml
@@ -2,3 +2,4 @@ name: ""
 image: ""
 # TODO(weifu): need https://github.com/Azure/kperf/issues/25 to support list
 runnerGroupSpec: ""
+nodeSelectors: {}
diff --git a/runner/runnergroup_run.go b/runner/runnergroup_run.go
index 637780e..12c6db4 100644
--- a/runner/runnergroup_run.go
+++ b/runner/runnergroup_run.go
@@ -17,12 +17,27 @@ import (
 // TODO:
 // 1. create a new package to define ErrNotFound, ErrAlreadyExists, ... errors.
 // 2. support configurable timeout.
-func CreateRunnerGroupServer(ctx context.Context, kubeconfigPath string, runnerImage string, rgSpec *types.RunnerGroupSpec) error {
+func CreateRunnerGroupServer(ctx context.Context,
+	kubeconfigPath string,
+	runnerImage string,
+	rgSpec *types.RunnerGroupSpec,
+	nodeSelectors map[string][]string,
+) error {
 	specInStr, err := tweakAndMarshalSpec(rgSpec)
 	if err != nil {
 		return err
 	}
 
+	nodeSelectorsInYAML, err := renderNodeSelectors(nodeSelectors)
+	if err != nil {
+		return err
+	}
+
+	nodeSelectorsAppiler, err := helmcli.YAMLValuesApplier(nodeSelectorsInYAML)
+	if err != nil {
+		return fmt.Errorf("failed to prepare YAML value applier for nodeSelectors: %w", err)
+	}
+
 	getCli, err := helmcli.NewGetCli(kubeconfigPath, runnerGroupReleaseNamespace)
 	if err != nil {
 		return fmt.Errorf("failed to create helm get client: %w", err)
@@ -49,6 +64,7 @@ func CreateRunnerGroupServer(ctx context.Context, kubeconfigPath string, runnerI
 			"image="+runnerImage,
 			"runnerGroupSpec="+specInStr,
 		),
+		nodeSelectorsAppiler,
 	)
 	if err != nil {
 		return fmt.Errorf("failed to create helm release client: %w", err)
@@ -71,3 +87,17 @@ func tweakAndMarshalSpec(spec *types.RunnerGroupSpec) (string, error) {
 	}
 	return string(data), nil
 }
+
+// renderNodeSelectors renders labels into YAML string.
+func renderNodeSelectors(labels map[string][]string) (string, error) {
+	// NOTE: It should be aligned with ../manifests/runnergroup/server/values.yaml.
+	target := map[string]interface{}{
+		"nodeSelectors": labels,
+	}
+
+	rawData, err := yaml.Marshal(target)
+	if err != nil {
+		return "", fmt.Errorf("failed to render nodeSelectors: %w", err)
+	}
+	return string(rawData), nil
+}