diff --git a/doc/source/conf.py b/doc/source/conf.py
index 0d69e030f913a..7309dc82c970b 100644
--- a/doc/source/conf.py
+++ b/doc/source/conf.py
@@ -240,7 +240,10 @@
     "footer_start": ["pandas_footer", "sphinx-version"],
     "github_url": "https://github.com/pandas-dev/pandas",
     "twitter_url": "https://twitter.com/pandas_dev",
-    "analytics": {"google_analytics_id": "G-5RE31C1RNW"},
+    "analytics": {
+        "plausible_analytics_domain": "pandas.pydata.org",
+        "plausible_analytics_url": "https://views.scientific-python.org/js/script.js",
+    },
     "logo": {"image_dark": "https://pandas.pydata.org/static/img/pandas_white.svg"},
     "navbar_end": ["version-switcher", "theme-switcher", "navbar-icon-links"],
     "switcher": {
diff --git a/web/pandas/_templates/layout.html b/web/pandas/_templates/layout.html
index d9824f4641667..c8025aeef3791 100644
--- a/web/pandas/_templates/layout.html
+++ b/web/pandas/_templates/layout.html
@@ -1,13 +1,7 @@
 <!DOCTYPE html>
 <html>
     <head>
-        <script async="async" src="https://www.googletagmanager.com/gtag/js?id=G-5RE31C1RNW"></script>
-        <script>
-            window.dataLayer = window.dataLayer || [];
-            function gtag(){ dataLayer.push(arguments); }
-            gtag('js', new Date());
-            gtag('config', 'G-5RE31C1RNW');
-        </script>
+        <script defer data-domain="pandas.pydata.org" src="https://views.scientific-python.org/js/script.js"></script>
         <title>pandas - Python Data Analysis Library</title>
         <meta charset="utf-8">
         <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">
