Case Study: Notta AI

[joethreepwood]

Notta.ai reached out about a potential case study, so let's explore it! The data analyst there is their primary user, and they use surveys, analytics, and experiments, with data from Segment. They don't use web analytics

I've jotted some questions below.

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1. To start with, can you tell me about Notta.ai and about your role there?
2. How did you first discover PostHog and why did you decide to adopt it?
3. Did you compare PostHog to any other tools, such as Heap or Mixpanel, and why did choose PostHog if so?
4. Had you used any of those tools before?
5. Where have you deployed PostHog - product, website, both?
6. Which were the first tools in PostHog you started with, and what did you use it for (please be specific)?
7. Who else in your company uses PostHog?
8. You now use multiple PostHog products - did you adopt them all at once, or did you add them over time?
9. How do you combine these tools in PostHog to get customer insights?
10. Can you give an example of something you've discovered using PostHog, and the actions you took because of it?
11. How are you sharing discoveries made in PostHog in your company?
12. You don't use PostHog's web analytics tool and instead use GA4. Why is that?
13. What, in your opinion, is the best thing about using PostHog?
14. Do you have any feedback for us that could help us improve?
15. Is there anything else relevant to the conversation you'd like to mention?