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When Watson and Crick were figuring out the double helix shape of our DNA, they actually used a set of molecular models, similar to toys used in preschool. Being  able to feel and see them in 3D definitely has its advantages. And, when it comes to how microscopic entities interact, why leave it all to the imagination? We’ve seen generations of students struggling to understand and remember concepts in chemistry through the written word, most of which is literally Greek. The use of Augmented and Virtual Reality can actually turn chemistry from a dreaded subject to a really cool one.

For digital marketing professionals, the end of 2019 marked the end of a decade that was dominated by social media. In those ten years, almost no digital marketing strategy went without a social media component, and certainly, none were successful without one.

At a stage when the level of activity is in full swing, we should keep our eyes on the ball to go that extra mile.

Virtual reality and augmented reality have captured the attention of technology enthusiasts and the general public alike.

Forbes 30 Under 30 honoree Anna Belova predicts a "phygital' future to prevent the AR world from "cannibalising" itself and to keep the industry growing.

VMF connected artists with technical minds who transferred the artists' graphics into Spark AR. They curated Vancouver's first open-air AR Art Gallery.

Desktop AR is an augmented reality system that turns an ordinary 2D monitor into a volumetric display. It brings virtual objects into the real-world.

Presently, AR (Augmented Reality) is not just a technology, as it is now used for creating brand applications and building customer relationships. Almost every brand has started using AR as a tool for building apps and web apps for their own brand image.

The difference in value between AR and VR has been a hotly debated topic for several years now. Most people, however, try to spin this debate towards only one specific thing, which is usually gaming.

Explore the main tech innovations that have the potential to transform your healthcare organization in 2022.

Apply branding in AR/VR Experiences using a brand style guide with colors, typography, logo and 3D models.

The metaverse feels like a natural adjacent experience to the real world. Why should we be limited by distance and space of the physical world.

Top 5 XR communities to join and stay updated with the latest XR trends, events, courses, and more in 2021.

Apple dominates the global Wearables market with AppleWatch & Airpods. A MixedReality Headset & AppleGlasses are next for the most valuable firm in the world

Through their avatars, students in the Metaverse can interact with teachers and communicate with classmates. This can result in an immersive learning experience

You’ve probably watched all those amazing videos showing the power of augmented reality (AR) and how it takes both routine and complex things to the next technological level. Blended with artificial intelligence (AI) and data science, AR has already turned operating theaters into spatial computing environments where surgeons are guided by overlaying holographic representations of organs they operate on. 

Immersive technologies like Augmented reality and Virtual reality have been used for quite some time in the media and entertainment field.

The latest trends that can redefine education, educational establishments and study approaches.

Augmented reality is often presented as something futuristic, but it exists around us for a long time.

Learn how AR and VR will transform education as we know it.

How visual positioning system could change the way we interact with augmented reality

Building a deep tech solution in a modern start-up environment can be tricky. This is how Omniaz — a Singapore-based start-up that is building digital solutions to redefine the future of offline shopping — is doing it.

The state of crypto is quite fragile. The rise of distributed tech is here.

Metaverse opens up many opportunities to increase user experience and limit vulnerabilities that the internet has not yet overcome. So do you think the metavers

2018 was a challenging year in many ways, but one positive surprise was the continuing development of digital technologies. What awaits us in 2019? It may be as saturated with turbulent political events and severe problems as 2018, but there is good news — technological innovations will be no less exciting than last year.

They say that fish cannot see the water.

Metaverse is the future of the Internet and a new breakthrough in technology or just a temporary trend with unclear definitions.

Apple's Tim Cook is one of many metaverse detractors, but in pitting augmented reality (AR) against it, he's missing the point. 

Explore the future of retail and the merging of physical and online shopping experiences. Discover the latest trends and technologies shaping the way we shop.

Get to know the top technologies that will shape the immersive experiences of the metaverse.

5G has the potential to bring in a new era of gaming in which mobile devices reign supreme.

By 2025 4.3B people will use AR frequently, compared to 2.2B people in 2022.

AR has great potential in positively disrupting real sectors

How augmented reality is being used in the food industry and how it can have a positive impact on your business if you start using it proactively.

How can teachers to ensure high quality of conducted classes and help students understand subjects properly? AR is the answer.

The integration of augmented reality (AR) and virtual reality (VR) into the physical and industrial worlds is close at hand. There are real-life applications already in use in several sectors.

Is social media a prelude to virtual reality?

Elon Musk recently mentioned that “he doesn’t get Virtual Reality”

Augmented Reality is an enhanced version of the real physical world with the integration of digital information.

The metaverse has layers, just like ogres and onions.

Deploying new technologies, such as VR and has become the next battleground to building greater engagement levels and improving customer experiences.

Looking for the best AR software for your app? Check our guide of 11 top augmented reality kits with 5 tips on how to choose the right one.

Sergei Golitsyn is the Senior Software Engineer @ ZillionWhales. He has been nominated for several 2021 Noonies award.

AI has quietly snuck in and completely perpetrated industries that we once thought solely belonged to the likes of engineers and architects.

In 2018 Augmented Reality is slowly making not only its way in our lives but more like a cozy room in it. The hip technology was attracting a lot of attention during the Consumers Electronics Show (CES) last month in Las Vegas where Wall Street was said to be looking into it. And in the battle augmented reality vs. virtual reality, AR is a clear winner with a projected $85–90 billion within the next 5 years, compared to $10–15 billion for VR.

Online gaming is a big industry, possibly one of the biggest in today’s world. The augmentation of internet activity, especially during the 2020 pandemic, encouraged the gamers to turn to this form of entertainment even more. 

Let’s take a deeper look into how AR is already entering the daily lives of millions of consumers and how it’s helping them along the way.

There’s little doubting that the VR industry is expected to grow exponentially over the course of the decade. But is virtual reality ready to aid in onboarding?

10 years may seem like a long time, but it can feel like an entire lifetime in the world of technology. 

As major players in the world of tech look to acquire companies to develop their own entries onto the AR market, can we see a boom in tech stock investment?

The current fashion landscape is evolving, and it is poised to completely change how, when, and why we shop.

Virtual Reality (VR) technologies have been around for longer than many of us might think. The pioneers of VR technologies can be traced back as far as the Victorian era. In recent times, VR advocates most often cite gaming as the sector they believe is most applicable to these exciting technologies and the sector they expect to attract the most VR-related investment, according to the Perkins Cole Augmented and Virtual Reality survey results for both 2018 and 2019.

Although the edtech sector has grown significantly in voracity since the emergence of the Covid-19 pandemic, it’s extended reality that holds the key.

This is the first piece in a series on developing XR applications and experiences using Oracle Database and Hololens for the Metaverse.

A look at some unique use cases in the metaverse

One can hardly ever underestimate the effect and influence technology has on our lives. In every single area of our activity, be it work, leisure, fitness, or connection with friends and family members, the digital world has already penetrated them quite deeply.

We've seen the adoption of robots replace humans in factories at scale and streamline work, making processes more efficient, removing humans and human error..

How augmented reality is being used in the food industry and how it can have a positive impact on your business if you start using it proactively.

Whatever the goal, MR is a powerful tool that will provide data in context at your fingertips, where teams can be heads-up and hands-free - wherever they are.

One of the latest approaches to dealing with site safety challenges has been the increasing uptake of technology within the construction industry.

Now that people are more accustomed to using video technology, AR stands to dial up both the functionality and fun factor of the medium.

Discover how a team overcame challenges in a FormulaAI hackathon to build a 3D AR experience for sports analysis in this inspiring case study.

How does AR help your brand? How can it be used to target retail consumers?

Augmented reality and virtual reality appear to be having a moment -- for real this time. After numerous fits and starts in recent years, it now seems that thes

AR opens up a whole new world of possibilities to immerse curious users in new experiences applicable to multiple industries.

Virtual Reality (VR) may have begun as a niche gaming product, but its benefits have entered into the business world. The technology is still evolving and will continue to seep into the mainstream as it becomes more widely adopted. Industries such as construction, manufacturing, retail, healthcare, entertainment and education are taking advantage of virtual reality’s ability to immerse users in realistic experiences.

AI, VR, and AR - is it everything that is needed for the virtual world? It looks like we are still far from it. More info is in the post.

What is Augmented Reality (AR)?

The Metaverse tends to ebb and flow between absurdity and hype. It's getting a lot of attention since it's seen as the next step in the internets development.

Find out how you can replace sampling campaigns during the COVID-19 pandemic to be safe and still engage with customers.

While the future of AR certainly looks bright at enterprise level, we’re already seeing advancements bring tangible benefits today.

There are few more exciting emerging technologies than that of Augmented Reality. With practical applications in the healthcare, entertainment, collaboration and plenty more, there’s plenty to be excited about across AR and the industries it has the potential to disrupt and enhance. 

In this fourth article of the series, we focus on XR applications of health, digital twins, IoT, observability, and its related use in the metaverse.

Although augmented reality is still emerging as a technology, it can still bring strong cost-effective solutions for schools and enterprises operating on tight

2019 has been a big year for AR.

I've already written about the things I dislike about shopping: from long lines to poorly lit dressing rooms. With digital solutions now the norm and the growth of mobile devices, virtual and augmented reality are set to change the shopping experiences we're used to. The pain points are now replaced with interactive experiences that inform and entertain.

Best Practices for Designing UI/UX of Augmented Reality Applications

You may be thinking of creating an innovative AR app for your business. This means your primary concern should be the cost of augmented reality.

The travel industry, post-Covid, actually looks a lot brighter thanks to the travel tech that erupted out of the woodwork when everyone was trapped at home.

Augmented reality (AR) is popular among gamers. But can it be used in more serious settings, such as the healthcare sector?

The corporate world is quickly becoming digitised. From immersive communication to VR training, find out how AR/VR technology is transforming the workplace.

Let's take a closer look at the most important ways that the COVID-19 pandemic is reshaping online education and how you can use it to succeed in 2021.

In this AMA, Sirisilp from Perception talks about Holo-SDK, desktop AR, and holographic NFTs.

Augmented Reality (AR) is transforming the way we work. The rapid growth of computing power and the maturation of 5G capabilities are feeding the development of AR technologies, and making AR systems more flexible and accessible for use in the workplace. These use cases include boosting worker productivity, enhancing collaboration, and increasing workplace safety.

Welcome to this beautiful corner of the internet - Dogecoin meets partying & decentralization. Amy Tom talks to Gary Lachance, a Vancouver Dogecoin millionaire.

2030 will be weird

Read in this post, 2022 Web Development Trends, Mistakes, and Misconceptions: What You Need to Know

AR and VR are taking the business world by storm today. Only recently confined to the entertainment and gaming industries, the technologies have majorly evolved and refined in the last five years, becoming less cumbersome but more powerful, mobile, and user-friendly. With this change, enterprises across verticals started recognizing the immense potential that extended reality has for their business operations.