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+- Start Date: 2018-01-22
+- RFC PR: 
+- Elix Issues:
+
+
+# Summary
+
+Build an enhanced version of the `<img>` tag, the `<eix-img>` and provide features that mainly improve performance.
+The usage will be compatible to the standard HTML element `<img>`, so it can be a drop-in replacement.
+Just use `<elix-img src=whatever.jpg></elix-img>` instead of `<img src=whatever.jpg>`.
+
+
+# Motivation
+
+The use of `<img>` might have a serious impact on user experience, we want to improve that where possible.
+We want the `<elix-img>` to improve web page speed and optimize network usage where possible, 
+without sacrificing but improving the user experience.
+
+It is not a goal to provide enhanced visual features, like text overlay or alike. ???? Opinions requested !!!!
+
+# Use cases
+
+1. Gallery website
+2. Banner carousel
+3. Mix of content, e.g. news articles, etc.
+4. Side-by-side comparison of native <img /> element, e.g. logo
+
+
+# Detailed design
+
+Features
+1. Lazy-load - Don't download/render anything below the fold
+2. Pre-cache - Pre-cache images below the fold ready for when the user needs them (Look at different ways to do this, Fetch, Cache, native async/decode attribute)
+3. Loader - none by default, configurable by attribute and a little CSS (with default styles provided?).
+4. All attributes of native img - see: https://developer.mozilla.org/en-US/docs/Web/HTML/Element/img
+5. Various formats - provide best possible format for given browser? E.g. WebP if Chrome detected, with a fallback, perhaps reuse srcset attribute?
+6. Downloadable - via attribute and a little CSS to show Download icon (with default styles provided?). We often do right click and hit download.
+7. Licence - attribute with value to set given licence. Perhaps some CSS to show it (on / off). Attribute itself is just informative.
+????
+
+
+# Drawbacks
+
+????
+
+# Alternatives
+
+If there is no interestion observer API available just fallback to a native <img /> element.
+
+
+# Unresolved questions