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quick-tasty.html
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<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<meta charset="utf-8">
<meta name="author" content="Francesca Paris">
<meta name="description" content="UI / UX design portfolio showcasing mobile concept apps and resposive web apps">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="stylesheet" type="text/css" href="https://cdnjs.cloudflare.com/ajax/libs/normalize/8.0.0/normalize.min.css">
<link rel="preconnect" href="https://fonts.gstatic.com">
<link href="https://fonts.googleapis.com/css2?family=Encode+Sans+Semi+Condensed:wght@100;200;500&family=Roboto:ital,wght@0,300;0,400;0,500;1,300&display=swap" rel="stylesheet">
<link rel="stylesheet" type="text/css" href="css/style.css">
<title>Francesca Paris | Quick & Tasty</title>
</head>
<body>
<header>
<div class="container container-sm">
<div class="row-nm">
<div class="col-6 col-md-6 col-lg-6">
<div>
<a href="index.html"><img src="img/logo-desktop.svg" alt="Francesca Paris" class="logo"></a>
</div>
</div>
<div class="col-6 col-md-6 col-lg-6">
<div class="navtoggle" id="myNavtoggle">
<nav>
<ul>
<li><a href="index.html">Work</a></li>
<li><a href="about.html">About me</a></li>
<li><a href="contact-me.html">Contact</a></li>
<li class="icon"><a href="javascript:void(0);" class="icon" onclick="menuToggle()"><svg width="26" height="40" viewBox="0 0 26 22" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M1 1H25" stroke="black" stroke-width="2" stroke-linecap="round" />
<path d="M1 11H25" stroke="black" stroke-width="2" stroke-linecap="round" />
<path d="M1 21H25" stroke="black" stroke-width="2" stroke-linecap="round" />
</svg></a></li>
</ul>
</nav>
</div>
</div>
</div>
</div>
</header>
<main>
<div class="container">
<!-- Intro image -->
<div class="row-nm">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:400px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Quick & Tasty app intro screens" class="center">
</picture>
</div>
</div>
<!-- The Project -->
<div id="quick-tasty">
<div class="container yellow space-vertical">
<div class="row">
<div class="white-box col-sm-12 col-md-6 col-lg-6 max-w300-md">
<span class="overline">The project</span><br>
<h2>Creating a Recipe App</h2>
</div>
<div class="col-lg-6 col-md-12 lml-20">
<p>The challenge was to create a recipe web app. The result was Quick & Tasty, a recipe app with quick and easy-to-make meals, where the user can find something by taste or also choose one of the available menus to make sure the meal will be healthy and balanced.</p>
</div>
</div>
<div class="row">
<div class="section col-sm-12 col-md-6 max-w300-md col-lg-4 lml-320">
<span class="bold">My role:</span>
<p>UX and UI Designer</p>
</div>
<div class="section col-sm-12 col-md-6 col-lg-4 mpl-40">
<span class="bold">Objective:</span>
<p>Research the current recipe web app market and create a new web app that satisfies the user needs. This student project allowed me to learn about conducting user interviews, creating user personas, an MVP and leading usability tests.
</p>
</div>
</div>
</div>
<!-- The Design process section -->
<div>
<div class="container">
<div class="row-nm">
<div class="col12">
<h1>The Design process</h1>
</div>
</div>
</div>
<!-- Market and user research section-->
<div class="container">
<div class="row">
<!-- 12 columns 6 + 6, 8 + 4, 9 + 3,-->
<div class="col-sm-12 col-lg-3 max-w300-md lmr-20">
<!-- max-w300 tells the width of the item for medium screens avoiding the tile space to become too narrow -->
<div>
<span class="overline">Market and user research</span>
</div>
<h2>Users are not searching for healthy meals, but quick and tasty ones</h2>
</div>
<div class=" col-lg-8 col-md-12">
<div class="row">
<div class="col-sm-12 col-lg-6 col-md-6">
<p>
I started this process through research, analysing competitors and conducting user interviews.<br>
The competitors had many different features, even meal planners.
<span class="bold">My hypothesis was users wanted a recipe app that would allow them to cook healthy and balanced dishes.</span>
</p>
</div>
<div class="col-sm-12 col-lg-5 col-md-6 mpl-20">
<p>
However, from my interviews it seemed the users were searching for a <span class="bold">simple app that would allow them to find quickly something they feel like eating at the moment, without spending much time
cooking.</span><br>
With my findings, I created 3 user personas.
</p>
</div>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Personas" class="center-s">
</picture>
</div>
</div>
<!-- Defining the app and its functions section -->
<div class="yellow">
<div class="container space-vertical">
<div class="row">
<div class="white-box max-w300-md col-lg-3 lmr-20">
<!-- max-w300 tells the width of the item for medium screens avoiding the tile space to become too narrow -->
<span class="overline">Defining the app and its functions</span><br>
<h2>Providing a Taste filter when the user is looking for a recipe</h2>
</div>
<div class="col-md-12 col-lg-8">
<div class="row">
<div class="col-md-6 col-lg-6">
<!-- Text column 1 -->
<p>I've created the MVP and the Jobs To Be Done.<br>
The main theme of the app will be "Quick & Tasty", with filters allowing the user to <span class="bold">search through the recipes according to the taste.</span> This feature together with a <span class="bold">curated recipe
collection with few easy-to-find ingredients</span> would
probably suit my users the most.</p>
<p>One of the Jobs To Be Done was particularly challenging. One of my personas had the objective to have healthy food, so the app had to provide a simple way of finding balanced recipes. </p>
</div>
<!-- Text column 2 -->
<div class="col-md-6 mpl-20 col-lg-6">
<p>Usually each recipe shows nutritional values and with some knowledge users can make a balanced meal by matching different dishes. This direction would require both knowledge from the user and time, so it wasn't what my users
needed. I
decided a good idea could have been to <span class="bold">provide some balanced menu options, so the user would only have to choose one and follow the recipe steps.</span> The menus would change every day and be
curated by
experts.</p>
</div>
</div>
</div>
</div>
<div class="row">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:730px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:400px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Jobs to be done" class="max-w700-md center">
</picture>
</div>
</div>
</div>
</div>
<!-- Making the user flows section -->
<div class="container space-vertical">
<div class="row">
<div class="col-12">
<div class="gray-box max-w300-md">
<span class="overline white">Making the User flows</span><br>
<h2 class="white">How would users achieve their goals?</h2>
</div>
</div>
</div>
<div class="row">
<div class="col-12">
<p class="pb-20">The next step was creating the user flows.</p>
</div>
</div>
<div class="row">
<div class="l-gray-box col-md-6 col-sm-12">
<span class="bold uppercase caption">User story 1</span>
<p class="italic">" When searching for a recipe, I want to be able to filter the results by taste, country, difficulty and time, so I can see only the recipes I am interested in. "</p>
</div>
<div class="col-sm-12 col-md-5 mpl-20">
<!-- col-md uses 5 columns instead of 6 there is the space too -->
<p><span class="bold">Entry point:</span> Landing page</p>
<p><span class="bold">Success criteria:</span> View a list of recipes according to the selected filters.</p>
</div>
</div>
<div class="row">
<div class=" col-12 pt-24">
<p>Task analysis:<br>
<ol>
<li>Landing page</li>
<li>Click on a food category</li>
<li>Food category page</li>
<li>Click on the filter icon</li>
<li>Select the wanted filters</li>
<li>Click Ok</li>
<li>Get a list of filtered recipes</li>
</ol>
</div>
</div>
<div id="userflow" class="row">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:400px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="User flow" class="max-w700-md center">
</picture>
</div>
</div>
</div>
<!-- Wireframing and User tests section -->
<div class="beige">
<div class="container space-vertical">
<div class="row">
<div class="col-md-12">
<div class="white-box max-w300-md">
<span class="overline">Wireframing and User tests</span><br>
<h2>Pain points of the usability test</h2>
</div>
</div>
</div>
<div class="row">
<div class="col-md-12 mpl-20 max-w450-md">
<p>After making my app wireframes, I created a prototype and ran a few usability tests. I was glad I've found different pain points in my app and was able to solve them early on in the designing process.</p>
</div>
</div>
<div class="row pt-24">
<div class="">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1100px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:400px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Fixes to the User area">
</picture>
</div>
</div>
</div>
</div>
<!-- Creating a style guide section -->
<div class="space-vertical" id="styleguide">
<div class="row">
<div class="col-12">
<div class="container">
<span class="overline">Creating a style guide</span><br>
<h2>Giving a modern vibe to the app</h2>
</div>
</div>
</div>
<div class="row">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Style guide">
</picture>
</div>
</div>
<div class="row">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:400px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Styled screens" class="center">
</picture>
</div>
</div>
</div>
<!-- A/B preference test section -->
<div class="yellow container">
<div class="row">
<div class="col-12">
<div class=" space-vertical">
<div>
<span class="overline">A/B Preference test</span><br>
<h2>Preference Testing</h2>
</div>
</div>
</div>
<div class="row">
<div class="col-md-6 col-lg-6 space-vertical">
<p>As I worked on my screens, I found out there is not a standard way of displaying nutritional information around the web. In UK there is the traffic lights system, however it isn't widely recognised. I therefore designed 2
different
ways of showing such data and run a user preference test using the platform Usability Hub.
</p>
</div>
<div class="col-md-5 col-lg-5 pl-36">
<!-- less columns as there is also the space --->
<picture>
<img src="img/quick-tasty/case-study/Traffic-lights-system.png" alt="Traffic lights system" class="max-width-300">
</picture>
</div>
</div>
<div class="row">
<div id="no-img-space" class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="A/B Testing" class="max-w450-sd">
</picture>
</div>
</div>
<div class="row">
<div class="col-12">
<p class="pb-20">60% of the participants liked more Choice 1. From this test I also understood
participants preferred to have less categories, so I decreased the categories to 5.</p>
</div>
</div>
</div>
</div>
<!-- Responsive screens section -->
<div class="container space-vertical">
<div class="row">
<div class="col-12">
<h2>Responsive screens</h2>
</div>
</div>
<div class="row-nm">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:400px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Phone and tablet mockups" class="center">
</picture>
</div>
</div>
<div class="row-nm">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:1024px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:640px)">
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:400px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Laptop mockup" class="center">
</picture>
</div>
</div>
</div>
</div>
</div>
<!-- High fidelity screens section -->
<div class="yellow">
<div class="row">
<div class="col-12">
<div class="container container-sm pt-24">
<h2>High fidelity screens</h2>
</div>
</div>
</div>
<div class="row-nm">
<div class="col-12">
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:767px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="High fidelity screens">
</picture>
</div>
</div>
</div>
</div>
<div class="row-nm">
<div class="col-12">
<div>
<picture>
<source srcset="img/quick-tasty/case-study/[email protected]" media="(min-width:767px)">
<img src="img/quick-tasty/case-study/[email protected]" alt="Quick & Tasty app" class="center">
</picture>
</div>
</div>
</div>
</main>
<footer id="contact">
<div class="container">
<div class="row-nm">
<div class="col-12">
<h3>Get in Touch</h3>
<p>Do you like my work and want to discuss opportunities? Please get in touch.</p>
</div>
</div>
<div class="row-nm">
<div class="col-12">
<a href="mailto:[email protected]" class="button contact">Email me</a>
</div>
</div>
<div class="row-nm">
<div class="col-12">
<!--Social Media Layout and Placeholders-->
<a href="https://www.behance.net/francescaparis">
<!-- Behance icon -->
<svg enable-background="new 0 0 56.693 56.693" height="56.693px" id="Behance-icon" version="1.1" viewBox="0 0 56.693 56.693" width="56.693px" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"
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</a>
<a href="https://dribbble.com/FrancescaParis">
<!-- Dribbble icon -->
<svg enable-background="new 0 0 56.693 56.693" height="56.693px" id="Dribbble-icon" version="1.1" viewBox="0 0 56.693 56.693" width="56.693px" xml:space="preserve" xmlns="http://www.w3.org/2000/svg"
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