[RFE] add NKL to project name and descriptions for SEO

[DumpySquare]

NKL is the first thing I think of when I'm trying to remember this project and bring to others attention. Unfortunately, that abbreviation is not in any of the titles or main descriptions so it doesn't show up in a google search.

Optimizing these fields for Search Engine Optimization would really help users find the project.

Keep up the great work!

[ciroque]

Hi @DumpySquare , we have renamed the project and NKL is no longer strictly correct. The new abbreviation is NLK and can be found throughout the documentation.

We also liked the NKL abbreviation and pronounced it "Nickel" internally (though some called it "Knuckle"). Appreciate the feedback!

[brianehlert]

I understand the SEO optimization concerns.
Unfortunately, CNCF trademark guidelines regarding the use of "Kubernetes" does not support using the pattern "NGINX Kubernetes Loadbalancer" which forced a renaming to "NGINX Loadbalancer for Kubernetes" - a subtle but legal difference.

SEO could be improved by using the abbreviation less and using the full name more throughout documentation. As the words are the search terms.