diff --git a/data/brands/office/estate_agent.json b/data/brands/office/estate_agent.json
index ca8bf391968..a6deb7fb764 100644
--- a/data/brands/office/estate_agent.json
+++ b/data/brands/office/estate_agent.json
@@ -1,6 +1,7 @@
 {
   "properties": {
     "path": "brands/office/estate_agent",
+    "preserveTags": ["^name"],
     "exclude": {"generic": ["^estate agent$"]}
   },
   "items": [
@@ -88,7 +89,6 @@
       "displayName": "Barfoot & Thompson",
       "id": "barfootandthompson-8dbc65",
       "locationSet": {"include": ["nz"]},
-      "preserveTags": ["^name"],
       "tags": {
         "brand": "Barfoot & Thompson",
         "brand:wikidata": "Q4860509",
@@ -122,7 +122,6 @@
       "displayName": "Bayleys",
       "id": "bayleys-d3667a",
       "locationSet": {"include": ["fj", "nz"]},
-      "preserveTags": ["^name"],
       "tags": {
         "brand": "Bayleys",
         "brand:wikidata": "Q112189592",
@@ -904,7 +903,6 @@
       "id": "remax-08bb13",
       "locationSet": {"include": ["001"]},
       "matchNames": ["re/max of america"],
-      "preserveTags": ["^name"],
       "tags": {
         "brand": "RE/MAX",
         "brand:wikidata": "Q965845",