diff --git a/static/bidder-info/boldwin.yaml b/static/bidder-info/boldwin.yaml
index 39c1caf34f8..f35d08ca197 100644
--- a/static/bidder-info/boldwin.yaml
+++ b/static/bidder-info/boldwin.yaml
@@ -13,3 +13,7 @@ capabilities:
     - banner
     - video
     - native
+userSync:
+  redirect:
+    url: "https://sync.videowalldirect.com/pbserver?gdpr={{.GDPR}}&gdpr_consent={{.GDPRConsent}}&ccpa={{.USPrivacy}}&redir={{.RedirectURL}}"
+    userMacro: "[UID]"
\ No newline at end of file