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MAKE

How to build, launch, grow and monetize a bootstrapped startup
by Pieter Levels (@levels.io), 2016

Pieter experimentally launched "12 startups in 12 months" and this is his story of what worked and what didn't. He combines some accepted startup ideas (gauging traction before building, seeking recurring revenue) with some contrarian ones (building without writing code, storytelling vs. press releases, growing organically).

Warning: These notes correspond to a pre-release draft of a book in progress. The final version may differ substantially. The anticipated publication date is July 2016.

0. Introduction*

  • Anticipated ???

1. Ideas

2. Build

3. Iterate*

  • Anticipated ???

4. Launch*

  • Anticipated January 2016

5. Get Press*

  • Anticipated January 2016

6. Grow Organically*

  • Anticipated March 2016

7. Grow Artificially*

  • Anticipated March 2016

8. Monetize*

  • Anticipated May 2016

*Not yet released