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about.md

@@ -3,13 +3,34 @@ layout: page
 title: About
 ---
 
+- **[Equitable Market Systems (EQM)](#equitable-market-systems-eqm)**
+    - **[Social Businesses](#social-businesses)**
+    - **[Proprietary Businesses](#proprietary-businesses)**
+
 - **[What are egalitarian systems?](#what-are-egalitarian-systems)**
     - **[Egalitarian political systems](#egalitarian-political-systems)**
-    - **[Egalitarian market systems](#egalitarian-market-systems)**
-- **[Equitable Market Systems (EQM)](#equitable-market-systems-eqm)**
-    - **[Corporate model](#corporate-model)**
+    - **[Egalitarian market systems](#egalitarian-economic-systems)**
 - **[Objective ethics](#objective-ethics)**
 
+# Equitable Market Systems (EQM)
+
+Equitable Market Systems (EQM) is an incubator for profitable, non-profit, political, and environmental startups. 
+
+In lieu of capital and investors, our team is staffed by equity laborers—individuals who build new companies prior to pay, and are paid retroactively once the company is profitable. 
+
+EQM intends to staff every role in a traditional company via equity labor to maximize the success of our first wave of entrepreneurial projects, then hire individuals with salaries once our first profitable endeavors are successful.
+
+## Social Businesses
+
+Many of EQM's profitable startups are considered **Social Businesses.** These companies compensate leadership and workers well, then allocate remaining earnings to launch new businesses of any size, pay taxes, and fund nonprofit and social-maximizing companies. 
+
+## Proprietary Businesses
+
+Proprietary companies are built with support from EQM teams and/or resources at a nominal cost, in exchange for the company's adherence to [egalitarian standards](#egalitarian-economic-systems). The owner(s) maintain their stake indefinitely after their contributions are complete.
+
+EQM's administrative team is tasked with reducing risk and improving the probability of success, to all but ensure that everyone's collective efforts are rewarded.
+
+
 # What are egalitarian systems?
 
 Societies are usually held together by **systems**. Political and economic systems determine the wellbeing of a country.
@@ -24,7 +45,7 @@ In addition to governing responsibly, these administrations listen to their citi
 
 In an egalitarian political system, organizations protect the rights and improve the lives of **every group represented**. If you are alive, you are considered valuable. 
 
-## Egalitarian market systems
+## Egalitarian economic systems
 
 An egalitarian market system is a collection of companies and organizations who conduct business in any industry with **intentional integrity**. They hold themselves to high standards and lead their respective industries to a "race to the top": wholesome outcomes for society, the environment, workers, organizations, and government.
 
@@ -35,25 +56,6 @@ At a high level, egalitarian market activity includes:
 - maintaining healthy corporate cultures with work/life balance.
 
 
-# Equitable Market Systems (EQM)
-
-Equitable Market Systems (EQM) is a startup group of entrepreneurs for every role in a traditional company. We build competitive organizations with or without investors. 
-
-While EQM is a for-profit organization, our first endeavor is non-profit: building a political party system for Americans who do not have a political party that represents them or acts on their values.
-
-## Corporate model
-
-Entrepreneurs often build products or services without capital, investing their own resources to create something of value, while retaining ownership of that project. 
-
-EQM takes the entrepreneurial model a step further by enlisting a full team to develop projects from scratch to launch. Team contributions are tracked, and members receive pay once the company earns revenue.
-
-Once operating costs are covered, team members receive up to 3x their respective role's "egalitarian market rate" in scale with the company's financial success. EQM uses the remaining revenue to fund future businesses that can afford to pay workers from day one while following the same reward structure.
-
-**Socially owned** comapnies compensate leadership and workers accordingly, then allocate the remaining earnings to fund new businesses of any size, as well as socially beneficial projects, such as research and development for scientific breakthroughs. 
-
-**Proprietary** companies are built using EQM teams and/or resources. The owner(s) continues to receive residuals for developing the idea after their contributions are complete.
-
-EQM's administrative team is tasked with reducing risk and improving the probability of success, to all but ensure that everyone's collective efforts are rewarded.
 
 # Objective ethics