Update readme.md

readme.md

@@ -2,29 +2,33 @@
 
 # Free Responsive Simple HTML Email Template
 
-Sometimes all you want is a really simple responsive HTML email template. Here it is.
+Sometimes all you want is a really simple responsive HTML email template with a clear call-to-action button. Here it is.
 
 [See live preview](http://leemunroe.github.io/responsive-html-email-template/email.html).
 
 <img src="https://user-images.githubusercontent.com/15963/29055956-8dcca38e-7bb4-11e7-8a86-7b056ebf673d.png" alt="Simple HTML Email" width="500">
 
-## Sending emails directly from your codebase or using a developer service?
+## Inline your CSS before sending
 
-For an API service (like Mailgun) **you need to inline the CSS before sending**. See `email-inlined.html` for an example.
+Email is notorious for inconsistent CSS support. Therefore you should always inline your CSS before sending.
 
-You can use CSS inliner tools like [Responsive CSS Inliner](https://htmlemail.io/inline/) or [Juice](https://github.com/Automattic/juice) to do this automatically.
+### Sending emails directly from your codebase or using a developer service?
+
+For an API service (like Mailgun, SendGrid, Postmark) **you need to inline the CSS before sending**. See `email-inlined.html` for an example.
+
+You can use this [Email CSS Inliner](https://htmlemail.io/inline/) or a module like [Juice](https://github.com/Automattic/juice) to do this automatically.
 
 * Copy all of email.html
 * Paste the HTML as the source into the inliner
 * Copy the HTML output and use this as the email template you send
 
-## Sending emails using a marketing service like Mailchimp?
+### Sending emails using a marketing service like Mailchimp?
 
 Use the template `email.html` as is. They'll put the CSS inline for you when you put together your campaign.
 
 ## Images in email
 
-When inserting images remember to include the following attrinbutes or risk them breaking in different clients:
+When inserting images remember to include the following attributes or risk them breaking in different clients:
 
 * `src`
 * `alt`
@@ -48,7 +52,7 @@ Tested on mobile, desktop and web.
 
 ## More HTML email resources
 
-* [10 Designed HTML Email Templates for Developers](http://htmlemail.io)
+* [10 HTML Email Templates for Developers](https://htmlemail.io)
 * [An Introduction To Building And Sending HTML Email](https://www.smashingmagazine.com/2017/01/introduction-building-sending-html-email-for-web-developers/)
 * [Grunt Email Design Workflow](https://github.com/leemunroe/grunt-email-design)
 * [Everything Web Developers Need To Know About Transactional Email](https://webdesign.tutsplus.com/articles/everything-developers-need-to-know-about-sending-transactional-email--cms-31759)