Hello! I'm Patrick Lessa, a Doctoral Candidate in Administration focusing on Marketing/Branding at UFSC. With a passion that lies at the intersection of data science and academic research, I aim to blend theory with practice to tackle market challenges.
- Data Scientist at TD Business, transforming decision-making with insightful dashboards.
- Marketing Strategist at Informal.etc, driving brand growth with strategic planning and analytics.
- Research roles with NEC and CNPQ, focusing on marketing, tourism, and the sharing economy.
- Personal Finance Dashboard in Excel.
- Mapping Startups with Sebrae using Power BI.
- Transparency Dashboards for UFSC.
- Languages: Python, DAX, R.
- Databases: SQL Server, Google BigQuery.
- Libraries: NumPy, Pandas, scikit-learn, matplotlib.
- Other Tools: Iramuteq, VOSviewer, Ucinet.
- Ph.D. in Administration (Marketing/Branding) - UFSC (in progress).
- Master's in Administration - UFSC.
- Bachelor's in Administration - UFCA.
- Advanced courses in Microsoft Power BI, Machine Learning, and Google Data Analytics.
Let's connect and explore how data science can illuminate marketing strategies!