Patrick Lessa: A Fusion of Data Science and Marketing

About Me

Hello! I'm Patrick Lessa, a Doctoral Candidate in Administration focusing on Marketing/Branding at UFSC. With a passion that lies at the intersection of data science and academic research, I aim to blend theory with practice to tackle market challenges.

🚀 Experience

• Data Scientist at TD Business, transforming decision-making with insightful dashboards.
• Marketing Strategist at Informal.etc, driving brand growth with strategic planning and analytics.
• Research roles with NEC and CNPQ, focusing on marketing, tourism, and the sharing economy.

📈 Projects Highlight

• Personal Finance Dashboard in Excel.
• Mapping Startups with Sebrae using Power BI.
• Transparency Dashboards for UFSC.

🛠 Skills

• Languages: Python, DAX, R.
• Databases: SQL Server, Google BigQuery.
• Libraries: NumPy, Pandas, scikit-learn, matplotlib.
• Other Tools: Iramuteq, VOSviewer, Ucinet.

📚 Education

• Ph.D. in Administration (Marketing/Branding) - UFSC (in progress).
• Master's in Administration - UFSC.
• Bachelor's in Administration - UFCA.

📜 Certifications

• Advanced courses in Microsoft Power BI, Machine Learning, and Google Data Analytics.

👾 Status

💻 Most Used Languages

🔗 LinkedIn | GitHub | Lattes

Let's connect and explore how data science can illuminate marketing strategies!